Emily West was a legend. She was credited with aiding in the defeat of the Mexican Army by “distracting” Santa Anna. And so she became the Yellow Rose of Texas, and later, Houston’s first bourbon did too.
We rebranded and repackaged the series of whiskeys in preparation for launching in the European market, positioning Yellow Rose to appeal to a sophisticated yet easy going consumer profile.
Necker featuring Emily West, the Yellow Rose of Texas
Bespoke Bottles with Premium Handcrafted leather necker
Services include: Brand Positioning, Rebranding, Standards Manuals, Packaging, Value-Added Gift Packaging, Key Visuals, Brand Video
- Photography:
- Collin Richie
- Renders:
- Treasure Tolliver
- Campaign Activation:
- The Connective Agency