Yellow Rose Distilling has been making great whiskey in Texas for 10 years. To celebrate, Echo Tango was brought in to create this special release’s packaging. The small batch collection packaging references the earliest days of Texas’ independence while still building the brand for the future.
Yellow Rose’s Outlaw Texas bourbon aged six months in New American Oak with five unique Toasted Oak levels. This super unique bourbon made in a small batch of only 10 barrels celebrates the 10th anniversary of the distillery.
We took the opportunity to tell the story of Emily West. Her presence enabled Houston to win the battle of San Jacinto and secure Texas Independence from Mexico.
- Creative Director :
- Erick Martin
- Chief Storyteller:
- Tommy Talley
- Art Director :
- Dayna Zrinski
- Illustration:
- Phil Douzat
- Project Director:
- Chantel Hebert