In partnership with the marketing team at Blue Cross Blue Shield of Louisiana, we created video content for Straight Talk— a source for timely, trustworthy information on healthcare reform, costs and quality. Blue Cross and Blue Shield of Louisiana Healthcare Economist Michael Bertaut dives into the issues, cuts through the confusion and gives it to you Straight.
What we did
We built the Straight Talk brand ID, all the way through concept development, storyboarding, content creation, live-action green screen, and motion tracked 3D animation.
