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Food Celeb, Jay Ducote came to us with a blank slate for his startup taco shop on Government St. We translated his no rules approach to tacos into punk inspired government puns. The result is fun, bold, and clever. And the tacos are selling out faster than a politician.
What we did
We were happy to take on brand positioning, brand standards, custom iconography, packaging, apparel, and environmental POS.
Photography: Jordan Hefler
